Loans are subject to credit approval and terms apply | Rates from 5.99% APR to 35% APR | Late payments may result in additional fees | Not a guarantee of credit - Example repayment terms |

Empowering Dreams Through Financial Solutions

Trusted by 50,000+ businesses and individuals since 2005

Since 2005

Our Journey

Starting as a small regional lender, we've grown into a nationwide financial partner through innovation and customer focus. Our evolution mirrors the success stories we've helped create.

₹5000+ Cr loans disbursed
25+ Industry sectors served
Our Team

Dedicated Team of 150+ Professionals

Our Core Values

Customer First

Personalized solutions with transparent communication

Innovative Approach

Digital-first processes with human guidance

Integrity

Ethical practices with data security assurance

18+
Years Experience
97%
Customer Satisfaction
150+
Expert Team Members
25+
Industry Awards

Ready to Begin Your Journey?

Connect With Us

Building Financial Futures Since 2008

Empowering over 250,000 customers across India with tailored financial solutions

Our Journey

From a single branch in Mumbai to 78 locations nationwide, our growth reflects our commitment to financial empowerment

₹15,000+ Crores Disbursed
98% Customer Satisfaction

2008 - Foundation

Launched as FirstChoice Finance with ₹50 Crore initial capital

2012 - Digital Leap

Pioneered online loan applications in India

2020 - Milestone

Crossed ₹5,000 Crore in loan disbursements

Our Promise

Secure & Transparent

RBI-registered with 256-bit encryption for all transactions

Quick Processing

72-hour loan approval guarantee*

Why Choose Us?

Lowest Rates

Starting at 8.5% p.a. for business loans

24/7 Support

Multi-lingual customer care team

Trusted By

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Start Your Financial Journey

Get personalized loan solutions within 24 hours. Our experts are ready to guide you at every step

Apply Now